Last updated: [April 2018]


We are committed to protecting and respecting your privacy. This policy, together with our end user licence agreement applies to your use of all FATMAP products and services, including:

  • the FATMAP mobile applications (FATMAP App),
  • any of the subscriptions accessible through the FATMAP App, and
  • the FATMAP website.

This policy explains how we collect and process your personal data. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it. Personal data means any information which identifies you, and may include information such as your name, email address, telephone number and position.

For the purpose of the Data Protection Act (1998) and the General Data Protection Regulation (2018), the data controller is Terrascope Limited of Berners House, 47-48 Berners Street, C/O Jag Shaw Baker, London W1T 3NF.



1. Notification of changes to this privacy policy

If we make changes to our privacy policy we will update this page, and where appropriate, you may be notified the next time you start the FATMAP App or website.



2. What information we collect from you and what we use it for


2.1 Location Information

FATMAP uses a high-resolution 3D map to display the terrain around you, or anywhere in the world. You can optionally provide your current location to use FATMAP for navigation or enable other location-specific features such as track recording. If you consent, your location may be derived from GPS, WiFi positioning or your IP address. In general, your location information or location history is never stored, except for the reasons listed below.


2.1.1 Displaying your position on the map

We use your location information from your device to display your current position on the map. Your detailed location (a specific latitude and longitude) or your location history is not stored or saved in any way.


2.1.2 Route Recording

If you choose to record your route or outing, a detailed history of your location (in the form of a list of latitude and longitude coordinates) is saved for the duration that you explicitly choose to record. This is saved as a route recording in your FATMAP account and is accessible to you at any time on any device where you are logged in with your FATMAP account.


2.1.3 Demographic information

To help us understand our users and improve our services, high-level location data (city or country level) may be stored for the purpose of demographic analysis.


2.2 Personal Information

You can provide us with personal information for the purpose of creating and managing your unique user profile on FATMAP.


2.2.1 Private Information

Information such as your email address and contact details are collected so that we can manage your FATMAP account and contact you about your account or relevant FATMAP products.

We never use your contact details for marketing or advertising purposes without your explicit consent. If you do provide your consent for marketing, you may opt out at any time.

We never sell, share or transmit your personal data to any other company or organisation except for the explicit purpose of providing the FATMAP service. In other words, we don't sell your data to other people to do whatever they want with.


2.2.2 Public Information

Some information that you provide is part of your public FATMAP profile. This information may include your name, photo, a description or bio, and other information that you choose to provide for the purpose of building and maintaining your public profile. This information is visible to all other FATMAP users and is considered public information.

You can choose which information you publish on your public profile, and you can remove any content at any time by editing your profile.


2.2.3 Usage of your personal information for advertising

We will never disclose your personal information to any third party, including advertising partners or ad networks.

However, we may make use of the personal data we have collected from you to show you relevant offers or advertisements on behalf of our partners.


2.3 Information that you provide to us about your adventures and outings

Your usage of the FATMAP product may result in you saving or submitting information about your adventures or outings. This may include waypoints or points of interest that you have saved, routes you have planned or recorded, photos you have attached to your outings or plans, the time and date you recorded an outing, or other information you provide about your adventures and outings.

You can always choose which information you save in your FATMAP account. You can access this or remove it at any time.

Your plans, routes or other content is never shared with anyone without your explicit consent. You can choose to share any content you have created with anyone you like by using the Share feature within the app.

If you choose to submit your adventure content to the FATMAP Guidebook, you understand that this content will become public and you give FATMAP the right to display and use that content for the purpose of running the FATMAP product. Also, you need to agree to the user-generated content terms as laid out in the FATMAP End User Licence Agreement.


2.4 Early Access (Beta) Program

If you are part of the Early Access Program, your name and email address are stored in Google Play (for Android users) or iTunes Connect (for iOS users) for the purpose of distributing new application versions to you.

If you choose to send us feedback on the product as part of the beta program, this feedback will be shared with members of the FATMAP product development team who will use your feedback to help make the product better. We'll also store a copy of your feedback, and we might use your contact details to contact you directly about your feedback. We don't share the feedback with anyone other than the FATMAP team.


2.5 Usage Analytics and Demographic Information

We store information about your usage of the FATMAP web and mobile app for the purpose of improving the FATMAP product. This usage information may include, but is not limited to, what adventure destinations you browse, what guidebook adventures you view, how often you use the product or how often you share content with other people.

This also includes technical information about your device including the type of mobile device you use, a unique device identifier (for example your Device's IMEI number, the MAC address of the Device's wireless network interface, mobile network information, your mobile operating system or the type of mobile browser you use.

We want to understand what features of the app are used frequently, and how they are used. Understanding this helps us improve the quality of the product and make it more useful.


2.6 Cookies

We use cookies on the FATMAP website to distinguish you from other users of the FATMAP App. This helps us to provide you with a good experience when you use the FATMAP App.

A cookie is a small piece of information which is sent to your browser and stored on your computer's hard drive, mobile phone or other devices. Cookies do not damage your computer. By using the fatmap.com website you consent to the use of cookies.

We use two types of cookies on fatmap.com:

  • Strictly necessary cookies: These cookies are essential in order to enable you to use fatmap.com.
  • Performance cookies (e.g. Google Analytics): These cookies collect information in an anonymous form about how visitors use the FATMAP App. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it.

You can disable the use of cookies in your web browser; however, some functionality in the FATMAP App may stop working.



3. Disclosure of your personal information

In general, we will never disclose your personal information to any other organisation or individual without your explicit consent.


3.1 FATMAP Employees

Your personal information may be used by any member of the FATMAP team if they have a specific and relevant reason for using your information to maintain the product or provide you with the appropriate service.


3.2 FATMAP Partners

FATMAP provides offers to tours, guides and equipment. FATMAP generates revenue when these partners share a part of their revenue with us. We may use information we have collected about you to present you with offers such as tours, guides or equipment.

We will never share the information we have about you with advertisers or ad networks.


3.3 Explicit reasons for disclosing your personal information to third parties

We may disclose your personal information to third parties:

  • If Terrascope Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request, or a court order or other lawful demand.
  • In order to:
    • enforce or apply the EULA, and other agreements or to investigate potential breaches; or
    • protect the rights, property or safety of Terrascope Limited our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


3.4 Anonymous, aggregated information

Except as expressly provided in this policy, we will not disclose your personal information to third parties; but we may provide carefully targeted third parties with anonymous aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers, for example, reach the kind of audience they want to target (for example, women in SW1).



4. Your rights

4.1 Opt out of processing of data for marketing purposes

You have the right to ask us not to process your personal data for marketing purposes.

You can click 'unsubscribe' at the bottom of any email from us to unsubscribe from our email list. To opt out of all processing of your personal data for marketing purposes, you can contact us at support@fatmap.com.


4.2 Delete your account

You can request to delete your FATMAP account at any time. If you choose to delete your account, all non-public data submitted by you will be removed from FATMAP's servers. This is not reversible.


4.3 Request a copy of your data

You have the right to request an electronic copy of your data at any time. To request a copy of your data, contact us at support@fatmap.com.



5. Where we store your data

The data that we collect from you are stored on secure servers. All data is encrypted in transit and at rest in our servers.

Your data may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Any payment transactions carried out by us or our chosen third-party provider of payment processing services will be encrypted.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the FATMAP App; any transmission is at your own risk.

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


6. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Terrascope Limited of Berners House, 47-48 Berners Street, C/O Jag Shaw Baker, London W1T 3NF or hello@fatmap.com.